Your web site may well be seen by more people than any of your other publicity material so it is crucial that it looks appealing, and provides a rewarding experience to the user. Our toolkit design service will ensure that your web pages are implemented with a clear and consistent visual style that reflects your organisation, and with efficient navigation mechanisms encouraging regular use.

It is reasonably straightforward to build simple web pages and this service is aimed at organisations who possess the basic skills to implement and maintain their own web site. By providing your authors with the templates and all the design elements they need, our service will make it easy for them to build a professional web site that will be the envy of your competitors.

Service Methodology

Storyboard/Flow Charts

When you have decided which material is to be published, we will work with you to structure the material including recommending navigational links, menus (graphical or textual) and information pages. We will then flow chart the structure that the user will navigate in order to reach the material. Key pages will also be produced in hard copy storyboard form to illustrate what the user would see on the screen.

The flow charts and storyboards will comprise the specification for the final design of the service and would be subject to early agreement by the client.

Graphical Interfaces

The graphical interface of the service represents the Òlook and feelÓ of the service. It comprises the standard navigational elements (such as toolbars, buttons and imagemaps), standard format icons, and corporate identifiers (such as headers and footers). The graphical interface implements the personality of the service and as such will be tailored to the likely users of the service, and the particular communication style that the client wishes to convey. We will design all the individual graphic elements required to implement the agreed style and structure.

For example a service which comprises 50 to 100 pages typically requires two levels of navigational mechanism (e.g. two levels of toolbar) and four or five distinct ÒheadingsÓ under which the information is accessed, each of which will require an individual graphic treatment. This typically results in 20 to 30 individual graphic elements needing to be constructed.

The requirement for standard icons is dictated by the navigational structure and methods proposed. A typical 100 page service may require up to 50 icon buttons and 30 illustrative icons (such as customised bullets).

Screen Templates

The navigational screens/pages required to implement the service will be delivered as complete HTML pages with links left blank for later addition of the names of the link targets. Templates will also be provided for each of the agreed sections for direct loading into an HTML or text editor. These will be ready to take the text information for that page. The templates are HTML pages that already comprise all the required section tags, tags to link the graphical elements required for that style of page and an indication of where the information should be inserted in the form of pre-placed greeked text.

The templates will be validated against the HTML DTD that has been agreed for the service (e.g. HTML 1.0, HTML+ etc).

Design Formats

The design formats are typically used for the generation of standard headers and footers which although rendered as graphical elements are usually made up of individual text and picture items. These elements are usually subject to fairly rapid change. By providing a detailed description of the design format further graphical elements can be constructed at a later date which will be consistent with the initial set delivered in the toolkit.

The design format will describe how each graphical element is made up (e.g. text font, style and size), the size of the graphical element, and the respective positioning of the items that make up the element.

Digitised Logo

Starting either from a hardcopy, bromide or digital file, the logo will be digitised (if required) and output in the required formats and at various resolutions for use in the service.

Pictorial Elements

If the service requires the use of photos as navigational or illustrative elements, these will be digitised from original transparencies or positives. If they are available digitally (e.g. PhotoCD) then this step will not be required. The photos will then be digitally cropped and retouched, be colour-reduced and generated as interlaced GIF files.

The standard service assumes in the order of 10-15 photos will be required to be incorporated. It does not typically includenew photography. It also does not specifically include any complex work such as photomontage although this could be done if required.

Method of Delivery

The toolkit will be delivered as a complete HTML service, browsable locally using any web browser. The toolkit is designed to be issued to any author of WWW material within the client organisation and will allow authors to generate pages in line with the corporate standards for the the client web presence.

The toolkit will be structured under five headings

  • Style guidelines
    A textual description of the overall objectives of the service and any guidelines as to how material should be constructed, approved etc. (This will need significant input from the client).
  • Graphic elements
    Pages illustrating all the graphic elements with HTML text to call up the elements which can be cut and pasted into new documents
  • Pictorial elements
    Pages illustrating all the pictorial elements with HTML text to call up the elements which can be cut and pasted into new documents
  • Screen /Page Templates
    Templates for each of the sections as described above
  • Contact Information
    Contact information (e.g. who to contact to get approval, advice, design services etc).

The toolkit will be delivered either in DOS, Macintosh or UNIX formats as agreed.

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